Please click on a custom jewelry design below to learn more and see it in action!

Why Choose Anthony Alexander Diamonds

When you work with Anthony Alexander Diamonds you can count on:
  • A private, one-on-one consultation with a designer in a relaxed office setting.
  • Consultation time is set up at your convenience.
  • No charge for CAD rendering (picture) of your piece.
  • Finest diamonds certified by the GIA, AGS, EGL/USA.
  • 100% money back satisfaction guarantee.
  • "A smart new way to buy diamonds."
With over 37 years of experience in the diamond industry, the GIA and diamond grading educated team at Anthony Alexander Diamonds can help you find just what you've been dreaming of. We understand that you're not just looking for jewelry, that you're making a memory. You can count on a completely custom setting and intricate care, provided quickly and easily to you. 
No matter if your piece has diamonds and emeralds or diamonds or sapphires, what ever your choice may be, your gemstones are hand picked so that you can have the piece exactly the way you want it to be. 

Our Philosophy

We have a simple, yet very important philosophy at Anthony Alexander. We believe that with your purchase we are making your dreams come true by providing you with exceptional quality and craftsmanship. It is an honor and privilege to provide personal attention in a private and relaxed atmosphere.

Our Commitment

Our lifetime commitment to you is not only about your purchase, but about your satisfaction with Anthony Alexander. Your forthcoming purchase will not only stand the test of time, but may also develop into a treasured family heirloom.
Shopping these days, no matter what your major purchase, is full of alternatives. Your needs and wants are the single most important factor when creating the proper components to make your final decision the right one. If you're shopping for that extraordinary person – whether it's an engagement, anniversary, or that special surprise – or for yourself, the staff at Anthony Alexander will provide you with endless solutions and will coordinate your design to your specific tastes and expectations.
At the Rockford Jewelry Store at Anthony Alexander Diamonds, if you can dream of the Rockford Jewelry design, we can take those dreams and mold them into the Rockford Jewelry piece that you have always wanted. Your Rockford Jewelry needs and wants are the single most important factor when creating the proper components to make your final decision the right one. Beautiful custom Rockford Jewelry are expressions of the wearer's taste, personality and desires. Contact our Rockford Jewelry Store to learn how we make your custom Rockford Jewelry dreams, a reality.